Opportunity Knocks: Introducing the Opportunities Tab

Tuesday, September 22, 2009 | 11:31 AM

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How do I get better results from my campaigns? It's a simple question that can often be surprisingly difficult to answer. Where should I focus my efforts? On ad text? Budget? Keywords or bids? Which campaign has the greatest potential for improvement? And what results could I see from the changes I'm considering?

To help answer these questions, we're excited to launch the Opportunities tab which is a beta feature in the new AdWords interface. Using the tab, you can identify new keywords and budget ideas across campaigns, then compare their potential impact to better prioritise the changes you make to your account. By using AdWords and Google search data to generate customized optimization ideas, the Opportunities tab helps you find untapped opportunities and get more out of your campaigns. The Opportunities tab is currently available to all English-language accounts.

When should I use the Opportunities tab?
You can think of the Opportunities tab as your homepage for account optimisation. You can use the tab to get a quick overview of Google's customised keyword and budget ideas for your campaigns and ad groups. You can also compare the impact of different ideas before making changes. So, if you're looking to increase your keyword coverage for a specific product, or have your ads appear more often for your existing keywords, the Opportunities tab is a great place to start.

Where did my AdWords Tools go?
We're not retiring any of the existing AdWords tools with the Opportunities tab beta test, but we've changed where they're found. You can access AdWords tools by clicking on the Opportunities tab and scrolling down the menu on the side of the page. You can also see lists of ideas by campaign by clicking on any of your campaigns listed in the menu on the left side.

What optimization tools will I see in the future?
This beta test of the Opportunities tab is just a starting point for a broader set of optimisation tools we hope to provide in the future. Over the coming months you can expect to see additional changes to the tab focused on giving you more insight into the broader search marketing landscape and more data to help you better estimate the effectiveness of new ideas.

Ultimately we want the Opportunities section of your account to evolve into a single destination you can visit whenever you want to get new ideas for increasing your ad coverage on relevant search terms, capturing additional clicks in your most profitable campaigns, or simply improving your overall ROI.

We plan to expand the Opportunities tab beta to all global advertisers over the coming weeks, and we'll continue working on improvements to the tab on an ongoing basis. In the meantime, if you have any suggestions for improving account optimisation, please let us know by submitting feedback in your account.