Introducing YouTube Promoted Videos in Australia

Wednesday, October 28, 2009 | 1:03 PM

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There are now 20 hours of video uploaded to YouTube every minute, which means it's no easy task to find the right audience for your video. How does a new band build a fan base and get buzz for their new single? Or how can a top brand test the effectiveness of new ad creative on YouTube? Not every business or video creator can rely on the word-of-mouth that turned Nike's video of Kobe Bryant jumping over an Aston Martin into a worldwide sensation. Sometimes people need a little help discovering what's new and relevant to them.

Now, video creators of all sizes can tap into the effectiveness of Promoted Videos, an advertising program that helps anyone with a video - from an everyday user to a major brand advertiser - reach an audience interested in their content, products, or services. People discover videos in many ways; they search on YouTube, they watch videos suggested to them by friends, and they click on embedded videos as they browse the Internet. Promoted Videos allows your clients to reach their audience wherever they are by placing their video on relevant YouTube search results pages, video watch pages, and Google's network of publisher sites.

Promoted Video campaigns can be created directly in Google AdWords, which means it's easier than ever to run campaigns and drive traffic to your client's videos. Like AdWords, Promoted Video campaigns are targeted by keyword and priced on a cost-per-click basis. You can place bids, select where you would like your client's videos to appear, and set daily spending budgets all within the AdWords interface. This integration will provide a single destination for your overall Google ad buy, and will give YouTube advertisers access to campaign tools in AdWords.

We know that many of you want your viewers to visit your website after watching your video, so we've built Call-to-Action overlays into Promoted Videos. Advertisers will be able to add a clickable overlay to their Promoted Videos, allowing them to drive viewers to a website off YouTube. This means you can track the performance of your video and whether your viewers are converting into customers.

We hope that Australian partners of all sizes will take full advantage of this opportunity to grow their audience here and around the world. Visit to get started today or sign up for a webinar about Promoted Videos to learn more.