Optimise your Google Display Network Campaigns

We are often asked about how to maximise the ROI from Google Display Network campaigns. What type of targeting should you use? How many keywords and ad groups should you have? How can you develop effective creatives?

We have developed a set of best practices to answer some of these questions for you. Recently introduced as part of a new initiative called Optimisation University in the US, these are now available to everyone through a series of 6 videos and the Getting Started guide. The guide and videos provide a conceptual walk-through and product demos of major steps in executing a Display Network campaign.

• campaign setup best practices
• creative appropriate ad groups
• selecting effective keywords
• developing high impact ad creative
• bidding strategies
• conversion tracking and tweaking for ROI

Along with simple tips and tricks to improve ROI, we also go over several tools, such as Wonder Wheel, Keyword Tool and Conversion Tracking, that help you be more efficient in creating and optimising Display Network campaigns. The recommendations are based on our analysis of thousands of campaigns to better understand what works and what doesn't. They are easy enough for you to start applying them to your campaigns today.

If you're starting a new Display Network campaign, watch the first video below.

And you can always bookmark the playlist or find all the latest videos on our YouTube channel.

Posted by Matthew Davison, Account Strategist
This is a partial cross post from the AdWords Agency Blog