Labels Now Available in My Client Center

My Client Center (MCC) is a powerful tool for handling multiple AdWords accounts. You can think of MCC as an "umbrella" account with multiple AdWords accounts (a.k.a. "managed accounts") linked to it. MCC users can use a single login to access all managed accounts, see relevant information for all managed accounts in one place, and run reports across multiple managed accounts at once.

We recently launched a new MCC feature called labels which allows you to organise your client accounts into meaningful groups and find important accounts quickly and easily. You can use labels to organise accounts based on your day-to-day MCC activities. For example, you might create a label like “important” to keep track of key client accounts. Or label old accounts “inactive,” then you can easily filter them out of the dashboard. You can also group accounts by vertical (ex: ”travel” or “retail”) or by who works on them (ex: ”Mary’s accounts”). And you can apply multiple labels to a single account.



Once you’ve created a label, you can filter to quickly see all accounts with or without that label.



Any labels you create will be visible only to users who log directly into your MCC. Those users can apply and edit your labels, but no one else will be able to see them.

If you would like more information about setting up labels, please visit the AdWords Help Centre.

Posted by Kate Conroy, AdWords Product Specialist