Using Google Analytics Intelligence Alerts

Wednesday, November 17, 2010 | 8:32 AM

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Google Analytics is a tool that helps you understand how visitors interact with your website. The JAPAC Conversion Room Blog recently highlighted how online bespoke shoe retailer Shoes of Prey uses a combination of Google Analytics and Google Alerts to keep tabs on which blogs and websites are writing about them. As a newly-formed startup, they rely heavily on positive buzz about their products, so staying up-to-date on these sites is crucial.

One of the ways Shoes of Prey keeps up with online buzz is by regularly checking their traffic sources and Google Analytics Intelligence Alerts to see which blogs are sending them the most valuable converting traffic. They constantly monitor the Intelligence Alerts reports to look for unusual spikes in overnight traffic from referring sites. Since the web moves at light speed, Shoes of Prey wants to ensure that they are speaking to people writing about them as soon as they publish and not a week or two later.

For the time-poor analyst, Google Analytics Intelligence Alerts are as good as having a personal assistant. Analytics Intelligence constantly monitors your website's traffic. Anytime your traffic patterns change significantly, such as a dip in traffic from a particular country, it adds an automatic alert to your Intelligence reports.

Head on over to the JAPAC Conversion Room Blog to learn more about how Shoes of Prey took advantage of the insights gleaned through Intelligence Alerts to increase traffic to and sales on their site.