Find out what the world is searching for

Tuesday, August 25, 2009 | 11:04 AM

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Since launching Google Insights for Search, we've been providing daily insight into what the world is searching for. Whether you're an advertiser looking to expand keyword lists, an economist analyzing economic trends or just looking to settle a popularity contest, Google Insights for Search can help provide the answers.

Insights allows you to tap into the collective pulse around the world, compare search volume trends across multiple search terms, categories (commonly referred to as verticals), geographic regions, and specific time ranges. Looking at search trends helps you understand when, where and how the world's interests have changed. Simply type in search terms to see how search query volume has evolved over time, in which geographic regions search interest is greatest and other related searches. For marketers, Insights can help you determine seasonal variations in your business (When do users search the most for weight loss products?). It can also help you find a new market (Where in the world are searches for "shiraz" and "chardonnay" most popular?) or determine new ways to market your business (As an exterminator, what words should be used for marketing?)

We are proud to announce that Insights for Search is now available in 39 languages around the world (including Australia - English, and several languages in SE Asia). We're also introducing a forecasting feature for some queries based on an extrapolation of the historical trends and search patterns. And to help you visualise these changes and trends, we've also added an animated map so you can watch how search interest changes over time in different locations.

You can check out some of these cool features in our video below.

Visit Google Insights for Search and see what the world is searching for. You can also keep on top of the latest trends by adding a customizable gadget to your iGoogle page or embedding a gadget directly on your website.