Use the AdWords Placement Performance Report to Optimise Google Properties

Have you ever tried to optimise your campaigns for various Google properties in the Display Network? In the past, you weren't able to see data for sites such as Google Finance or Gmail. Rather, it was bundled together as "google.com" in your Placement Performance Report (PPR).

We are excited to announce that you will now be able to view subdomains for Google properties at domain level PPRs or in the "automatic placements" on the Networks tab of your AdWords account. To give you a sense of what this will look like, clicks from Gmail will appear as mail.google.com and clicks from Google Finance will appear as finance.google.com. This will give you more transparency as to where your ads are appearing, making it easier to manage your site bids and providing greater ability to optimise your campaigns across the Google Display Network. Take a look at this video on how to use the Performance Placement report to improve the performance of your Content campaigns. Happy Optimising!



Posted by Kelly Blackford, Agency Training Team