Spotlight on Australia: Allianz combines TVC and online

Monday, August 10, 2009 | 6:39 PM

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Australian consumers are increasingly going online to research and purchase financial products and services. In recognition of this trend, award-winning insurance company, Allianz, has used an innovative TV and search marketing campaign to attract consumers to its online offering.

The insurance company's most recent TV commercial continues its creative campaign of using genuine customer testimonials. It features Saskia, who found Allianz by searching on Google, and who likes the fact that buying insurance online fits her lifestyle. Allianz offer 10% discount for customers who buy online.

Allianz compliments the TV commercial with a search marketing campaign to capture customers at point of relevance. Used in conjunction with an offline campaign, AdWords can provide real-time measurability of how that campaign is performing.