Hit the Ground Running with your Google Display Campaign

Friday, November 27, 2009 | 11:08 AM

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Google Display Network campaigns differ from Search campaigns in how they're set up, optimised, and tracked. If you've been interested in advertising on the Display Network but aren't sure how to get started, we now have a step-by-step Getting Started Guide to help you hit the ground running. You can think of it as a do-it-yourself instruction manual for how to best structure, optimise, and track your Google Display Network campaigns.

Not sure how to create an effective content campaign? You can refer to the campaign, ad group, and ad sections to find tips for optimal account structure.

Not sure what's working well? You can use the optimisation section to determine which of your ads are performing well and which you should edit or delete. You can also take further control of your campaigns by learning how to select where your ads are shown and how to exclude certain sites and keywords.

Not sure how much to bid? Use the guide to learn more about how bidding works on the Google Display Network. You can also get tips to refine your bids and improve your performance.

Don't forget to check out our Display Network microsite for even more information on Display campaigns, including details on available ad formats and a list of some of the websites we partner with to show your ads.