Google Ad Innovations: The Next Frontier in Google Ads

Tuesday, April 13, 2010 | 3:33 PM

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From the new AdWords interface to Ad Sitelinks, our advertising tools have evolved in exciting and innovative ways over the past year. Along the way, you’ve provided insightful feedback and suggestions to help shape these products. You’ve also asked, what’s next? To help answer that question, we recently launched Google Ad Innovations, a website where you can explore Google's latest advertising technologies, watch video demos, and try out select new tools.

The technologies we'll highlight on Google Ad Innovations are at various stages of development, from early tests to fully released features. Here are a few of the new releases you'll find on Ad Innovations right now:

* Remarketing -- a way to show your ads to users who have previously visited your website as they browse sites across the Google Content Network
* AdWords Search Funnels -- a set of reports that help you understand the search ad click and impression behavior leading up to a conversion
* Location Extensions with multiple addresses -- an ad format which displays a list of nearby store locations when your customers are performing local searches
* Click-to-Call Extensions -- an ad format that let mobile phone users call you directly from your ads
* Analytics Intelligence -- a Google Analytics feature that automatically identifies significant changes in your site traffic

If you see a feature that can be improved, or if you think we've hit on a valuable new idea, let us know via the feedback links available for each product. The comments and suggestions you leave while using Google Ad Innovations will go directly to the Google team working on the feature.

So, if you want to stay on the cutting edge of advertising products, visit Google Ad Innovations — we’ll regularly add new tools and features to the site, and we can't wait to hear what you think!