New AdWords reports in Google Analytics

We recently announced a new set of AdWords reports in Google Analytics to give you more insight into what happens after users click on your clients' ads. These reports can help you answer questions like:

- Which match types drive more conversions?
- What are the highest converting times of day and week for a particular ad group?
- Do people clicking on particular ads tend to leave the funnel at certain points?

The new reports allow you to see how many clicks you got from each AdWords Campaign, Ad Group, Keyword and Query. You can then see how many pages that group visited and the average time spent on site. If you use the funnel reports in Google Analytics, you can even see the specific step where visitors tend to drop off when trying to make a purchase.

We’re rolling these new AdWords reports out gradually over the next several weeks, so you may not see them right away. You’ll know when the new reports have been added to your account when you see the 'AdWords' section in your 'Traffic Sources' reports in Google Analytics.

For more information, and to view a video on the new reports, visit the Inside AdWords Blog

Posted by Kate Conroy, AdWords Product Specialist