Preferred AdWords API Pricing for Agencies

Wednesday, June 2, 2010 | 2:21 PM

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The Google AdWords API allows developers to build applications that interact directly with the AdWords platform. Agencies and developers of search engine marketing tools use these applications to manage large AdWords campaigns more efficiently and creatively. We announced new preferred AdWords API pricing in April, which gives qualified Google AdWords Certified Partners who manage client AdWords accounts free use of the AdWords API based on managed client spend.

As of May 26th, you can apply if you meet the following criteria:
- Your company is a Google AdWords Certified Partner
- Your AdWords API-based tools remain in compliance with the AdWords API terms and conditions, including the required minimum functionality.

Please review the preferred pricing web site and the FAQs for more information on the requirements and the application process. We will respond with the status of your application for preferred pricing starting on July 1, 2010.