Display Advertising - Watch this Space!

Tuesday, September 21, 2010 | 11:39 AM

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Advertising with Google used to be all about four lines of text, on Google.com and on our partner sites. No longer. Did you know that, outside of ads alongside search results, more than 40 percent of the ads that we show are now non-text ads? And that doesn’t include the 45 billion ads that our DoubleClick advertising products serve every day across the web.

We get excited by display advertising for a number of reasons. First, we now know that we can use all the technology and expertise that we’ve developed in search and search advertising to improve display advertising for users, advertisers and publishers, right across the web. Second, helping advertisers and publishers to easily deliver the most engaging, relevant, creative and valuable ad contains the sort of huge technical challenge that we love. And third, great display advertising helps to fund great content on the web.

Display advertising has come a long way from the ugly banner ads and pop-ups of the mid 1990s, but there’s still huge improvements to come. Google's efforts are focused on three core areas: simplifying display advertising, delivering better performance and opening the display ecosystem.

Our single message about display advertising can be summed up in three words: “WATCH THIS SPACE.”

Check out our new website and take a look at this video to learn more about what's happening in display advertising at Google and what's to come.