AdWords Campaign Experiments rolling out globally

Friday, September 17, 2010 | 8:43 AM

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We're pleased to announce that AdWords Campaign Experiments (ACE) will soon be available globally. ACE is a free tool that makes it easier to test and to measure the impact of changes to your keywords, bids, ad groups and placements.

How ACE can help you
ACE reduces the guesswork and potential risk involved with making changes to your campaign. Its scientific split-testing approach gives you valid measurements regardless of changes in demand, competitor movements, or other sales and marketing activity that can complicate traditional before-and-after measurement approaches.

If you can relate to any of the following scenarios, you’ll probably find ACE useful:

* You’re considering adding (or pausing) a bunch of new keywords, but you aren’t sure how it will affect your overall campaign clicks, costs, and conversions.
* You have a few keywords that account for a significant fraction of your total AdWords clicks, conversions and cost. You’d like to know what happens if you raise (or lower) bids by 10%. Do your clicks and conversions also change by 10%? How would your cost per click and cost per conversion change?
* A colleague suggests you might improve your Google Display Network campaign performance by adjusting keywords and adding some placement-specific bids, but you’re concerned you might wind up with fewer conversions and no improvement in cost per conversion.

In each case, you can set up an experiment to measure the impact with just 10-50% of your traffic. ACE runs the experiment side-by-side with your existing account setup. You can then evaluate the performance of your changes with easy-to-read visual indicators.

Where to find ACE and learn more
After signing into AdWords, you can access ACE on the Campaign tab under Settings. If you are not seeing it yet in your Campaign tab under settings, just hold tight, since users outside the US will have this option in a week or so. To learn more about using ACE, check out the Help Center FAQ and these videos, which includes this Introduction to ACE.



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