How Do I Access Reports in the Campaigns Tab?

As mentioned in an earlier post, reporting in AdWords is getting faster and easier! We have added more advanced reporting options to the Campaigns tab to make it easier for you to analyse your account's performance. Reports that were previously only accessible through the Report Center are now available on the same pages you use to manage your campaigns. Easier access to reports helps you find key performance drivers more quickly. And because you're viewing reports on the Campaigns tab, you can now take immediate action on any insights you discover. However, you may need a little guidance to pull the same reports and access certain functions you know from the Report Center directly within the Campaigns tab. Here are a couple of tips:

1) Downloading a report in the Campaigns tab

You can download reports directly in your account online or receive them via email. First, use the navigation tree, date range selector and filters to get the information you would like in your report showing in the Campaigns tab. For example, if you would like to pull a keyword report for the last 7 days for a campaign, you would select that campaign in the tree on the left, click on the Keywords tab, and set the date range to "Last 7 Days".

Step 1: Select the campaign


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Step 2: Click on the Keywords tab


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Step 3: Set the date range to "Last 7 Days"


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From there, you can click on the "Download Report" icon to access this report. You can choose the file format, segments (such as daily stats, day of the week, or conversion data), and also save the report as a template or email the report directly to yourself or other members of your team. The last step is to click the "Create" button to download your report.


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2) Account Reports

Account performance reports show you summary statistics for your entire account and can help you get a quick overview of your overall AdWords performance. You can view your account-wide data in various ways within the Campaigns tab.

• With “All online campaigns” selected on the left side of the page, look at the “Total” rows at the bottom of your tables.


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• Go to the “Dimensions” tab to organise your account data by the parameter of your choice. To enable the "Dimensions" tab, use the customisation menu that appears next to your existing tabs. Check “Dimensions”.


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Once the "Dimensions" tab is activated, you’ll be able to view detailed account-level data right in the UI. You can use the "View" option to further segment the data.


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You can also download a report directly from this view, but clicking on the "Download Report" option.


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For additional insight into using the reports in the Campaigns tab, please refer to this comprehensive guide.

Posted by Kate Conroy, AdWords Product Specialist