Google Certified Partner Program Training Webinars

Tuesday, September 28, 2010 | 5:44 PM

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Whether you're an individual or a company, you can demonstrate your proficiency in AdWords by joining the Google AdWords Certification Program. It's a globally-recognised stamp of approval, which showcases your knowledge of the latest AdWords tools and best practices. You can choose from a variety of exams based on what's most relevant to your areas of specialisation. The goal of the exams is to provide you with the knowledge you need to effectively manage Google advertising programs.

Over the last few months we have offered live webinars to help you study for the Google Advertising Fundamentals and Search Advertising Advanced exams. We are pleased to announce that we are now offering live webinars to help you prepare for the Google Certified Partner Reporting and Analysis Advanced Exam. In this three-part webinar series, we will cover the key topics found on the exam and offer a few tips to help you study.

Reporting & Analysis Advanced 1: Advanced Conversion Tracking
Date: October 19th at 12pm Sydney time (9am SG and 2pm NZ)
Description: In this session, we'll review the function and purpose of AdWords Conversion Tracking and explain related terms. We'll also share some best practices for using AdWords Conversion tracking in your AdWords account.

Reporting & Analysis Advanced 2: Google Analytics
Date: October 21st at 12pm Sydney time (9am SG and 2pm NZ)
Description: In this session, we'll discuss which types of data can be found in each section of Google Analytics. We'll show you how you can analyze visitor, traffic sources, content, and goal report data to meet your advertising goals.

Reporting & Analysis Advanced 3: Website Optimiser
Date: October 26th at 12pm Sydney time (9am SG and 2pm NZ)
Description: In this session, we'll discuss how website and landing page testing can help achieve online performance goals. We'll walk you through getting started with Website Optimiser and summarise the differences between A/B and multivariate testing.

Visit the AdWords Webinars for Agencies site to register for these sessions.

In addition to the new webinars above, you can now watch the Google Advertising Fundamentals and Search Advertising Advanced webinars on-demand. The sessions cover the key topics found on each exam and you can access them online whenever it is convenient for you. All you need to get started is an Internet connection and a computer with speakers or headphones.

Google Advertising Fundamentals
- Targeting the Google Network
- Understanding Search Ads Quality
- Optimisation Tools & Strategies
- Selling Google AdWords

Search Advertising Advanced
- Leveraging AdWords Tools
- Performance Monitoring and Conversion Tracking
- Conversion Optimiser Strategies
- Multiple Account Management Tools and Best Practices

View these on-demand webinars in our online classroom.

Please visit the Online Learning Centre for more insight into the topics covered on all exams in the Google Certified Partner Program.

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