New Keyword Tool is Now Available

In August this year, we announced we would discontinue access to the old version of the Keyword Tool in favor of the new Keyword Tool. The goal of this update is to combine all the features you love from both the Keyword Tool and the Search-based Keyword Tool into one comprehensive tool providing increased functionality and a streamlined way to identify new keywords for your account.

The new Keyword Tool is now the default keyword tool in the AdWords interface. You can find the tool from within your client's AdWords accounts by clicking on the "Keyword Tool" link from the Opportunities tab or by accessing the standalone version outside of AdWords.

The updated Keyword Tool has a number of benefits:

* Flexible search options: Search by any combination of keyword, website/URL, and category (where available) and receive a single set of results
* Easy keyword refinement: Filter results by word or keyword match type
* Advanced options: View statistics for mobile search and use data filters based on local searches, search and ad share, and more


Be sure to check out some of the brand new features available in the updated Keyword Tool.:

* Removing Duplicate Keywords: When you access the Keyword Tool from within an ad group, keywords that are already in that ad group will be distinguished by an “Already in ad group” message.



* Adding Negative keywords: You can add keyword ideas as negatives right from your keyword idea list. Just click on a keyword and use the drop down menu to select and save your negative keyword.



For more details, please visit the AdWords Help Center.

Posted by Kelly Blackford, Agency Training Team