Improve Google Display Performance with New Tools

Thursday, October 21, 2010 | 1:00 PM

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One of our goals is to help you get better performance from your display advertising campaigns. Users are increasingly spending time online across a growing number of sites -- last year alone there were 47 million new web sites created. Contextual targeting can help you reach users on these new sites by automatically showing your ad on web pages related to your products on the millions of sites in the Google Display Network. Still, building and managing these campaigns can be time-consuming. That's why we are introducing new tools to help you reach the right audience and meet your business goals.

Display Campaign Optimiser. This tool automatically manages targeting and bidding for your Display Network campaigns with the goal of increasing your conversions while meeting your advertising objectives. It is now available globally for larger campaigns running on the Google Display Network.

Contextual Targeting Tool. The Contextual Targeting Tool helps you more efficiently build your own display campaigns. The Contextual Targeting Tool builds tightly themed keyword lists for your display campaigns, which are used to contextually target your ads. We've begun a phased launch for this tool, and will become available to more advertisers over the coming weeks and months.

Whether you’re looking for an easier way to build your display campaigns or for an automated solution that continually optimises bids and targeting, you can use these tools to achieve performance at scale with your display campaigns.

For more information, please visit the AdWords Help Centre.