New Alerts for your Campaigns

Alerts are a great way to stay on top of changes in your account. In addition to the account alerts already available for billing and campaign maintenance, you can also use custom alerts to monitor shifts in key metrics like clicks and cost.

We've recently added alerts for new keyword and budget ideas in the Opportunities tab. Ideas are personalised tips to help you potentially improve your campaigns' effectiveness. Every few weeks, we'll automatically generate these ideas for you to expand your coverage and boost your traffic. Rather than having to check these ideas yourself in the Opportunities Tab, you can now see them highlighted along with the rest of your campaign alerts.



If you're using AdWords conversion tracking, you can now create custom alerts for changes in conversion volume, conversion rate, and cost per conversion. By setting alerts for your conversion data, you can make sure that you're quickly notified about fluctuations in your key metrics.

Please note that we're still working to bring custom alerts to all linked accounts for My Client Center (MCC) users. In the meantime, you can still set custom alerts for your individual accounts if you're able to log into them directly.

Posted by Kelly Blackford, Agency Training Team
This is a partial cross post from the Inside AdWords Blog