Display Ad Builder is a tool that allows you to create your own display ads quickly and easily from a selection of templates. You can find Display Ad Builder in the "Ads" tab in any ad group page within your account. With the tool, you can customise display ad templates with different background colors, fonts, images, and text and run them across more than one million websites in the Google Display Network.

We recently launched four new expandable templates in Display Ad Builder that allow you and your clients to show off more offers, product information, or whatever you'd like in the expanded space. Here is an example of a design that you can choose from:



For more information and to watch an interactive demo on Display Ad Builder, visit the Google Display Network site.

Posted by Kelly Blackford, Agency Training Team

We are rolling out a new interface for Google Images, and a new Ad format to complement it. You can now run ads specifically on Google Image Search results pages with a combined text and image format. You can create this new ad format using the Display Ads Builder's “Image Search Ad” template. By combining an image with text, you can make your ads more engaging to users searching for Google Images.



Use these ads as a complement to your client’s main search campaigns to reach users early in the purchase process as they are browsing and comparing products.

For more information, including how to create an Image Search Ad and best practices on optimising performance, visit the Help Center.

Posted by Juvita Janto, Agency Relationship Manager