Google Display Network campaigns differ from Search campaigns in how they're set up, optimised, and tracked. If you've been interested in advertising on the Display Network but aren't sure how to get started, we now have a step-by-step Getting Started Guide to help you hit the ground running. You can think of it as a do-it-yourself instruction manual for how to best structure, optimise, and track your Google Display Network campaigns.

Not sure how to create an effective content campaign? You can refer to the campaign, ad group, and ad sections to find tips for optimal account structure.

Not sure what's working well? You can use the optimisation section to determine which of your ads are performing well and which you should edit or delete. You can also take further control of your campaigns by learning how to select where your ads are shown and how to exclude certain sites and keywords.

Not sure how much to bid? Use the guide to learn more about how bidding works on the Google Display Network. You can also get tips to refine your bids and improve your performance.

Don't forget to check out our Display Network microsite for even more information on Display campaigns, including details on available ad formats and a list of some of the websites we partner with to show your ads.

Posted by Kelly Blackford, Agency Training Team
This is a partial cross post from the Inside AdWords Blog

To help you better measure the value of your display advertising campaigns, we're announcing a new feature called View-through conversion reporting on the Google Display Network.

Display ads are influential in increasing brand awareness and driving purchase consideration, and with View-through conversion reporting, you can better measure the impact of your display ad campaign for those instances where your ad is seen, but not immediately clicked on. More specifically, View-through conversion reporting measures the number of conversions that occurred within 30 days of your display ad appearing for which there was no ad click generated.

By using View-through conversion reporting, you can more easily compare the performance of your Google Display Network campaign with the performance of your other display advertising campaigns. This feature can also help you determine the best ways and places to advertise, how best to optimise your display ad campaigns, and, ultimately, how to spend your advertising dollars more effectively.

Here is an example of how View-through conversion reporting works: Let's say you're selling pet food online and you're measuring conversions on your site's email newsletter sign-up and your shopping cart "Thank You" pages. If a user sees your display ad, does not click on it but then visits your site within the next 30 days to sign-up to receive your email newsletter and to purchase a couple dozen cans of organic cat food, you'll see two View-through conversions reported on your Campaigns tab in AdWords.

Starting today, you can also visit the Campaigns tab in AdWords and activate the optional View-through conversion reporting column. You'll need to have AdWords Conversion Tracking installed for View-through conversion reporting to work for your campaigns.

To learn more about View-through conversion reporting on the Google Content Network, you can visit the Help Center. We hope this feature will provide you with better information about your campaigns and help you get the most out of your display advertising campaigns.

Posted by Jeremy Wood, Product Specialist Team
This is a partial cross post from the Inside AdWords Blog