We’re pleased to announce the launch of a resource library in the Google AdWords Certification Program portal. We’ve developed this tool based on feedback from agencies and advertisers that they’d like a centralized place to access and download training materials, research, and resources to stay ahead of the digital curve and effectively adopt Google solutions. This new tool is currently available to users with individual certification program accounts who are based in the United Kingdom, Ireland, Australia and New Zealand (users do not need to be certified to access it). We’ll be rolling out the resource library in the coming months to additional countries.

The library contains product and industry education above and beyond the certification curricula, as well as sales and marketing resources to help agencies and third parties acquire and retain clients. A sample of content includes:

• On-demand eLearning modules
• Market insights research
• Case studies
• Product one-sheeters
• Relevant videos from the Google Business Channel

The “Recently Added” page will allow you to see the new resources in the library.

To get started:

• Log in to your Google AdWords Certification Program account. New users can visithttp://www.google.com/adwords/professionals/ and click “Join the Program.”
  
  Note: While you don't need to complete the certification program to access the resource library, we encourage you to do so. Individual certification requirements are outlined here.

• You can get a preview of what’s available in the library from the home page. We’ve identified four key categories of information—industry research, case studies, continuing education, and product one-sheeters—and you can access samples of them by clicking the hyperlinks under the descriptions.

• If you have a specific search you wish to conduct, you can enter it into the search box. From there, you’ll see a list of relevant resources, which you can then expand to see a complete description and, if applicable, a download button. For the most accurate results, input detailed queries, and use quotation marks around the keyword phrase. In addition, if you're looking for something from one of the predefined categories, be sure to include this term in your query (e.g., "automotive" + "industry research", "YouTube" + "case study", "Google Analytics" + "course").

If you have feedback on the resources returned for your specific search results or have requests for additional content for the library, please submit your comments here.

Posted by Matthew Davison, Agency Team
This is a cross post from the Inside AdWords Blog

Whether you're an individual or a company, you can demonstrate your proficiency in AdWords by joining the Google AdWords Certification Program. It's a globally-recognised stamp of approval, which showcases your knowledge of the latest AdWords tools and best practices. You can choose from a variety of exams based on what's most relevant to your areas of specialisation. The goal of the exams is to provide you with the knowledge you need to effectively manage Google advertising programs.

Over the last few months we have offered live webinars to help you study for the Google Advertising Fundamentals and Search Advertising Advanced exams. We are pleased to announce that we are now offering live webinars to help you prepare for the Google Certified Partner Reporting and Analysis Advanced Exam. In this three-part webinar series, we will cover the key topics found on the exam and offer a few tips to help you study.

Reporting & Analysis Advanced 1: Advanced Conversion Tracking
Date: October 19th at 12pm Sydney time (9am SG and 2pm NZ)
Description: In this session, we'll review the function and purpose of AdWords Conversion Tracking and explain related terms. We'll also share some best practices for using AdWords Conversion tracking in your AdWords account.

Reporting & Analysis Advanced 2: Google Analytics
Date: October 21st at 12pm Sydney time (9am SG and 2pm NZ)
Description: In this session, we'll discuss which types of data can be found in each section of Google Analytics. We'll show you how you can analyze visitor, traffic sources, content, and goal report data to meet your advertising goals.

Reporting & Analysis Advanced 3: Website Optimiser
Date: October 26th at 12pm Sydney time (9am SG and 2pm NZ)
Description: In this session, we'll discuss how website and landing page testing can help achieve online performance goals. We'll walk you through getting started with Website Optimiser and summarise the differences between A/B and multivariate testing.

Visit the AdWords Webinars for Agencies site to register for these sessions.

In addition to the new webinars above, you can now watch the Google Advertising Fundamentals and Search Advertising Advanced webinars on-demand. The sessions cover the key topics found on each exam and you can access them online whenever it is convenient for you. All you need to get started is an Internet connection and a computer with speakers or headphones.

Google Advertising Fundamentals
- Targeting the Google Network
- Understanding Search Ads Quality
- Optimisation Tools & Strategies
- Selling Google AdWords

Search Advertising Advanced
- Leveraging AdWords Tools
- Performance Monitoring and Conversion Tracking
- Conversion Optimiser Strategies
- Multiple Account Management Tools and Best Practices

View these on-demand webinars in our online classroom.

Please visit the Online Learning Centre for more insight into the topics covered on all exams in the Google Certified Partner Program.

Posted by Kelly Blackford, Agency Training Team