The Ad Preview tool lets you view your ads as they would appear on a Google search results page without accruing extra impressions for your ad. You can filter your test search by Google domain, language, and location to understand exactly how your ad appears to different users.
In addition to showing a preview, we will also tell you why your ad may not be showing in certain scenarios. By integrating this information directly into the Ad Preview tool, we hope to save you time and several extra steps. Previously you had to visit the Ads Diagnostic tool separately in the "Opportunities" tab of your AdWords account to understand why your ads may not be showing for a particular keyword.
Click on the "new version" link in the current tool to check it out, and stay tuned for increased availability of this tool in the coming weeks!
The Bid Simulator tool gives you insight into the advertising results you could get if you used a different maximum CPC bid for your keywords. For example, suppose you have a maximum CPC bid of $1.00 for your keyword, and you wonder what results you'd get with a bid of $1.50 or $0.75. The Bid Simulator shows the clicks, cost, and impressions you would have seen with these other bids over the last seven days. Using insights from this tool, you can make informed decisions about raising and lowering your bids.
We recently launched a new Bid Simulator feature: the ability to view bid simulations across keywords in an ad group at once. With this launch, we hope to give you a faster and easier way of making bidding decisions across keywords in an ad group.
The ad group level bid simulator provides simulations for two types of changes: 1. Applying a single bid to all the keywords in an ad group 2. Updating the ad group default bid (this only impacts those keywords that do not have their own keyword-level CPC bid and use the ad group default bid)
If, like many agencies and advertisers, you manage your bids at the keyword-level, it may be worth taking a look at ad group level bid simulations. You may find, in some cases, that you could have achieved better results with a single ad group default max CPC bid.
Let’s take a closer look at an ad group in which this is the case:
The highlighted row shows that over the last seven days, the ad group received 339 clicks, costing a total of $182.37. Beneath this row, you can see simulations for the potential clicks, cost, and impressions that the ad group could have received had the keywords all used a single max CPC bid.
In this case, if all keywords in the ad group had used a max CPC bid of $0.53, the ad group could have received an additional 49 clicks (for a total of 398) for about the same cost ($182). Thus, if clicks from all keywords in the ad group are equally valuable to your client, it would make sense to set a single bid of $0.53 for all the keywords.
If a few keywords in an ad group are especially profitable for your client, you should manage them separately by assigning keyword-level max CPC bids. In this case, the bid simulator will display simulations for the remaining keywords in the ad group that use the ad group default bid. If you select a new ad group default bid, this bid will apply to all keywords in the ad group for which you haven’t specified a keyword-level max CPC.
For more details on the Bid Simulator, watch the video below or visit the AdWords Help Centre.
One of our goals is to help you get better performance from your display advertising campaigns. Users are increasingly spending time online across a growing number of sites -- last year alone there were 47 million new web sites created. Contextual targeting can help you reach users on these new sites by automatically showing your ad on web pages related to your products on the millions of sites in the Google Display Network. Still, building and managing these campaigns can be time-consuming. That's why we are introducing new tools to help you reach the right audience and meet your business goals.
Display Campaign Optimiser. This tool automatically manages targeting and bidding for your Display Network campaigns with the goal of increasing your conversions while meeting your advertising objectives. It is now available globally for larger campaigns running on the Google Display Network.
Contextual Targeting Tool. The Contextual Targeting Tool helps you more efficiently build your own display campaigns. The Contextual Targeting Tool builds tightly themed keyword lists for your display campaigns, which are used to contextually target your ads. We've begun a phased launch for this tool, and will become available to more advertisers over the coming weeks and months.
Whether you’re looking for an easier way to build your display campaigns or for an automated solution that continually optimises bids and targeting, you can use these tools to achieve performance at scale with your display campaigns.
In August this year, we announced we would discontinue access to the old version of the Keyword Tool in favor of the new Keyword Tool. The goal of this update is to combine all the features you love from both the Keyword Tool and the Search-based Keyword Tool into one comprehensive tool providing increased functionality and a streamlined way to identify new keywords for your account.
The new Keyword Tool is now the default keyword tool in the AdWords interface. You can find the tool from within your client's AdWords accounts by clicking on the "Keyword Tool" link from the Opportunities tab or by accessing the standalone version outside of AdWords.
The updated Keyword Tool has a number of benefits:
* Flexible search options: Search by any combination of keyword, website/URL, and category (where available) and receive a single set of results * Easy keyword refinement: Filter results by word or keyword match type * Advanced options: View statistics for mobile search and use data filters based on local searches, search and ad share, and more
Be sure to check out some of the brand new features available in the updated Keyword Tool.:
* Removing Duplicate Keywords: When you access the Keyword Tool from within an ad group, keywords that are already in that ad group will be distinguished by an “Already in ad group” message.
* Adding Negative keywords: You can add keyword ideas as negatives right from your keyword idea list. Just click on a keyword and use the drop down menu to select and save your negative keyword.
We're excited to announce the launch of Enhanced CPC, a new automated bidding feature that can help you improve your ROI on your campaigns with manual bidding. Enhanced CPC uses your campaign's historical conversion tracking data to automatically adjust your Max CPC bid based on the likelihood that your ad will convert. As a result, you should receive more conversions while maintaining or reducing your overall CPA and hopefully spend less time managing your Max CPC bids.
How does it work?
Let's walk through an example. Jeff sells model airplane kits and has enabled Enhanced CPC for a campaign that contains the following keywords, each with a Max CPC bid set to $0.30: model airplane, model airplane kits, and build model airplanes. When a user searches for 'model airplane kits,' the AdWords system recognizes that this term has converted well for Jeff in the past, and therefore increases the Max CPC bid to $0.32 for this specific auction. If the likelihood of a conversion is very high, Enhanced CPC can bid up to 30% above the Max CPC. This means that the most that Jeff will be charged for a click is $0.39.
On the other hand, when a user searches on a term that has not converted well in the past, e.g. 'model airplane,' the AdWords system will lower the Max CPC bid for this specific auction to $0.20. By adjusting bids based on Jeff's conversion data, the AdWords system ultimately helps him increase sales while maintaining or decreasing his average cost per conversion.
Enhanced CPC has the unique ability to consider a number of factors when predicting the likelihood of a conversion. A few examples of what Enhanced CPC is able to do include:
* Adjust your bid depending on how well a particular search or display network partner site in the Google network has converted for you in the past * Recognize when specific words within a keyword (e.g. 'kits') convert well and adjust your bid when users search on variations of these terms (e.g. 'model airplane kits for children') * Detect attributes such as the user's location, language settings, browser, and operating system and analyze how these attributes may impact the likelihood of your ad converting
How to get started
To use Enhanced CPC, you'll need to first enable Conversion Tracking for your campaigns. Conversion Tracking not only allows you to take advantage of ROI-boosting features like Enhanced CPC but also provides you with valuable insight into how frequently your ads convert into sales and how much you're paying for these conversions.
If you're already using Conversion Tracking, getting started is easy. Simply navigate to the 'Bidding and Budgeting' section of the settings tab for your campaign, and select the checkbox under 'Enhanced CPC.'
Please note that campaigns using Enhanced CPC cannot currently be modified using AdWords Editor. We're working to ensure compatibility in the near future. If you're choosing between Enhanced CPC and Conversion Optimizer as your method for boosting ROI, please read this FAQ for more information on how these tools differ.
My Client Center (MCC) is a powerful tool for handling multiple AdWords accounts. You can think of MCC as an "umbrella" account with multiple AdWords accounts (a.k.a. "managed accounts") linked to it. MCC users can use a single login to access all managed accounts, see relevant information for all managed accounts in one place, and run reports across multiple managed accounts at once.
We recently launched a new MCC feature called labels which allows you to organise your client accounts into meaningful groups and find important accounts quickly and easily. You can use labels to organise accounts based on your day-to-day MCC activities. For example, you might create a label like “important” to keep track of key client accounts. Or label old accounts “inactive,” then you can easily filter them out of the dashboard. You can also group accounts by vertical (ex: ”travel” or “retail”) or by who works on them (ex: ”Mary’s accounts”). And you can apply multiple labels to a single account.
Once you’ve created a label, you can filter to quickly see all accounts with or without that label.
Any labels you create will be visible only to users who log directly into your MCC. Those users can apply and edit your labels, but no one else will be able to see them.
If you would like more information about setting up labels, please visit the AdWords Help Centre.
Whether you have ten keywords or ten thousand, making sure your ads are showing is a top priority. Now you can get detailed diagnostic information for multiple keywords at once by using a new keyword diagnosis option on the Keywords tab.
To get started, open the "More actions" menu on your Keywords tab (at the account, campaign, or ad group level) and select "Diagnose keywords."
On the keyword diagnosis menu, you have all the options available in the standalone Ads Diagnostic Tool. For example, if you're interested in seeing whether or not your ad is showing in a particular location, you can use the Location drop-down to narrow the scope of your diagnosis.
After clicking "Run test," you'll see the real-time results appear in the Status column next to each keyword. If all is well, you see "Ad showing." If not, you'll see a brief summary of the problem (for example, "Low bid or quality score"):
To get more details on a keyword's status, hover over any speech bubble icon. In the above example, viewing details for the keyword "meeting icebreakers" displays more information on the Quality Score issues that are preventing the ad from showing. To focus on one issue at a time, try creating filters for Keyword Status.
The next time your keywords need a check-up, try using keyword diagnosis -- it even makes house calls!
When you optimise your AdWords account, you probably have a goal in mind. Some advertisers focus on increasing traffic, while others care more about keeping costs down or monitoring return on investment.
The keyword, bid, and budget ideas you currently see in the Opportunities tab aim to provide you with a balance between increasing traffic and managing costs. Rolling out globally over the next few weeks, you’ll be able to choose from three common advertiser goals to match your overall optimisation objectives. The three new options are as follows:
* Maintain or Decrease Cost - Identify ideas that might help you maintain or decrease your current spend. * Increase Traffic - Identify ideas that can help you get more traffic at varying cost levels. * Balance Cost and Traffic - Review a mix of ideas that are aimed at either increasing traffic or decreasing costs.
After you choose a goal for your account, the ideas you see in the Opportunities tab will be customised to match your selection. The Opportunities tab remembers your choice of goal unless you change it, which you can do at any time.
We hope this will help provide you with even better ideas to optimise your account, and we look forward to expanding to even more advertising goals in the future.
As agencies managing AdWords accounts, you know your clients are not alone in the auction -- any number of advertisers may be using AdWords to offer some of the same goods and services as them. You can monitor their performance and use optimisation tools to improve ROI, but you still might not know how they're performing as compared to similar advertisers. We’re aiming to bring more transparency to AdWords with the launch of Analyze competition in the Opportunities tab. For now, this feature is only available to a small number of advertisers using the English language AdWords interface, but we'll expand this to more advertisers in the near future.
‘Analyze competition’ examines an account’s activity over the past two weeks and lists categories that represent the products or services a client is advertising. Categories are based on actual Google.com search terms and are matched up against a client's keywords, ad text, and landing page text. For each category associated with a client's account, you’ll see a bar graph, which shows individual performance compared to the average performance of other advertisers in the same category.
When you hover over the data in the 'Competitive Range' column, you'll be able to see more details such as the exact size of the competitive range, the mean and median performance levels for this range, as well as data on the absolute top and bottom performers.
In the case below, you’ll see that we’ve chosen to evaluate our performance based on how our CTR compares with that of other advertisers. In addition to CTR, you’ll also be able to look at competitive data for impressions, clicks, and average position, and you can segment data by advertiser location.
As with other areas of the Opportunities tab, you’ll be able to export information from ‘Analyze competition’ to a .csv file.
It’s important to remember that data in ‘Analyze competition’ is anonymous, and as part of our commitment to protect your clients' privacy, we don't reveal information about any advertiser's identity.
Now that you know what ‘Analyze competition’ does, here are some tips on how to make the most of this data:
* Take action. Click the ‘Explore ideas’ button to see customised keyword, bid, and budget ideas for your clients' accounts. * Consider clients' advertising goals and focus on the most relevant metrics. It’s not always a bad thing to perform below competitors on a metric that’s not important to clients. * If you see that one campaign is performing poorly in comparison to the competition, you can get insight into changes you can make to improve that campaign.
Just like the other areas of the Opportunities tab, we hope that ‘Analyze competition’ will help you uncover new opportunities to improve your clients' AdWords performance. To learn more about this feature, visit the Help Center, or watch this short video.
To read more about and submit feedback on 'Analyze competition,' as well as discover other new developments in AdWords, visit the Ad Innovations page.
Posted by Kelly Blackford, Agency Training Team This is a cross post from the Inside AdWords Blog
The Google AdWords API allows developers to build applications that interact directly with the AdWords platform. Agencies and developers of search engine marketing tools use these applications to manage large AdWords campaigns more efficiently and creatively. We announced new preferred AdWords API pricing in April, which gives qualified Google AdWords Certified Partners who manage client AdWords accounts free use of the AdWords API based on managed client spend.
Please review the preferred pricing web site and the FAQs for more information on the requirements and the application process. We will respond with the status of your application for preferred pricing starting on July 1, 2010.
We are introducing several new features that integrate DoubleClick Ad Planner data with other Google advertising products such as AdWords. These features help advertisers streamline the process of planning online campaigns and make better informed media planning decisions based on the latest Ad Planner data.
Exporting Google Display Network Placements to AdWords Many Ad Planner users are also AdWords users, and one of their most frequently requested features is a simple and easy way to buy Google Display Network placements through Ad Planner. The newly launched Export to AdWords feature helps advertisers do just that. Advertisers can now export Google Display Network placements from Ad Planner into AdWords. These exported placements will show up as a new campaign or ad group within AdWords.
For advertisers running text ads or display ads on the Google Display Network, this new feature provides an easy way to build media plans and translate the audience research data in Ad Planner into effective AdWords placements.
Creating Lists in Ad Planner To help you create your own list of favorite sites to save and add to your media plans, we also recently launched “Lists” in Ad Planner. With “Lists”, you can store sites and placements in lists to use in future media plans.
Our goal with these recent updates is to deliver advertisers tools to make smarter planning and more informed advertising decisions. Please visit www.google.com/adplanner to check out our new features!
Posted by Kelly Blackford, Agency Training Team This is a partial cross post from the Agency Ad Solutions Blog
Advertisers large and small have had great success targeting their ads to relevant videos on YouTube, which is why we’ve been developing tools that give advertisers even more control over exactly where their ads appear on the site and who sees them. As part of this effort, we introduced Video Targeting, a tool that helps advertisers place their text, image, and video ads on relevant partner videos on YouTube. Today, we’re making that tool available to advertisers in Japan, Australia, New Zealand, Hong Kong, Taiwan, India and Korea as well as introducing a few new improvements.
Video Targeting is modeled after similar Google planning tools and pretty much does what it says: it gives advertisers more control of their ad campaigns by letting them choose specific YouTube partner content they'd like to target. Advertisers can target videos based on keywords (like politics or fashion), viewer demographics (like age and gender), interest-based categories, or some combination of the three. Or, if an advertiser has a video in mind, they can see if it's available to target specifically. Video Targeting Tool is integrated with Google AdWords and makes it easier than ever for advertisers and agencies to run integrated, targeted, and measurable campaigns across the Web. Here’s how it works:
Video targeting is one way we’re opening up YouTube to new display advertisers. Last March, we added a new template to Display Ad Builder that makes it easier for advertisers to create image ads for YouTube, such as InVideo overlays and companion ads. Display Ad Builder is a self-service tool within AdWords that helps advertisers create and run display campaigns in minutes. Our goal with tools Video Targeting and Display Ad Builder is to make display advertising accessible to and easy for any advertiser. In the long run, this means more useful and relevant ads on YouTube and across the Web.
Posted by Eiji Kasutani, Product Specialist for YouTube
Today we’re announcing a new enhancement to the Conversion Optimiser: the option to set a bid that reflects the average amount you’d like to pay for a conversion rather than the maximum you’re willing to pay for a conversion.
We launched the Conversion Optimiser in 2007 as a tool that studies your conversion tracking data, then automatically adjusts your bids for each auction to improve your campaign ROI. Over the past few years, we’ve been pleased to hear from a number of you who have seen ROI improvements after implementing the Conversion Optimiser. In fact, analysis across advertisers using the tool indicates that, on average, advertisers experience a 21% increase in conversions along with a 14% decrease in CPA.*
Our latest update to the Conversion Optimiser was made in response to your feedback. We’ve heard from many of you that while the tool has historically required you to set a Max CPA bid, you’re really more accustomed to thinking in terms of a target or average CPA when it comes to managing your online advertising. We hope that having the additional Target CPA bidding option will make the Conversion Optimiser an even easier tool for boosting your ROI.
If you’re happy using Max CPA bids with your Conversion Optimiser campaigns, then there’s no need to make any changes to your campaigns. However, if you’d like to start managing in terms of Target CPA moving forward, this option is now available.
To enable Target CPA bidding, visit the Settings tab in your account, select ‘Focus on Conversions,’ and click ‘Advanced Options.’ Note that the Conversion Optimiser is only available for campaigns that have implemented conversion tracking and have received at least 15 conversions in the last 30 days.
For those of you who are ROI-focused but haven’t implemented the Conversion Optimiser, we encourage you to give it a try. To read real life success stories & learn more about how the Conversion Optimiser works, visit http://www.google.com.au/adwords/conversionoptimizer/
Posted by Kate Conroy, AdWords Product Specialist This is a cross post from the Inside AdWords Blog
*This analysis compares the performance of Conversion Optimiser campaigns over the course of a year with a control set of campaigns and represents the average impact of Conversion Optimiser. The actual impact will vary from campaign to campaign.
Do you find yourself creating templated ads for clients where only a few variables change, such as a city, price or product? With the Ads Multiplier, templated ads can now be produced much faster.
The Ads Multiplier is a open source Google Apps Script for Google Spreadsheets that populates AdWords creative templates with a list of user-provided inputs. With the Ads Multiplier, just input variables, create the templated ad text and run the script to generate a new tab with your final ad creatives. The script is triggered via menu option: Ads Multiplier --> Generate Output.
See the screenshots below for an example of what the Ads Multiplier script can produce for Awesome Airlines, a hypothetical travel client:
Inputs:
Templates:
Completed Ads:
The best way to access and use the Ads Multiplier is through the sample spreadsheet provided here, which includes the example data for Awesome Airlines. Just click on "Use this template" to download a copy of the template into your Google Docs and run the script. You can edit and add new inputs and reuse the template. We do recommend occasionally coming back and getting the latest template from the link here to ensure you have the latest updates to the tool.
For more information on using the Ads Multiplier, please visit the Ads Multiplier wiki.
Posted by Adam Hersly, Launch Manager, Partner Solutions Organization - Global Tools Team This is a cross post from the Agency Ad Solutions Blog
Google's Analytics Evangelist, Avinash Kaushik, recently hosted a webinar on "Using Data to Better Connect with Your Customers". Attracting the right customers to your website will help you finish off 2009 strong and charge ahead in 2010. By using Google tools such as Trends for Websites, Insights for Search and the Ad Planner, you can access powerful information about how to best target your audience in your online marketing campaigns - for free! Below is a brief recap of the presentation. You can visit our Google Business Channel on YouTube to see the recorded version.
1. Mine Website Trends: Utilise Trends for Websites and other tools to index clients' performances, identify competitors' strengths, and find untapped opportunities.
2. Analyse the "Database of Intentions": Use Insights for Search to segment your clients' share of voice, obtain competitive gains, understand how to most effectively target their campaigns, and find out where they should focus their search efforts.
3. Monetise the Long Tail: Leverage the powerful Search-based Keyword Tool to identify your clients' long tail keywords based on their sites' content, and to find additional cost-effective targeted keywords.
4. Identify Relevant Audiences: Utilise Ad Planner to understand the demographic profile and search behavior of site visitors, and that of competitors, to effectively target clients' messages on the Google Content Network to the most relevant audiences.
Most importantly, Avinash's #1 Rule: Make sure that your clients' websites don't stink. What does he mean? Use data to identify fixes (e.g. pay attention to bounce rates) so that customers don't say, in Avinash's own words, "I came, I puked, I left." To learn more about how to improve your clients' web pages, check out this post by Avinash: Six Tips For Improving High Bounce / Low Conversion Web Pages.
Posted by Kelly Blackford, Agency Training Team This is a partial cross post from the Agency Ad Solutions Blog
To help you better measure the value of your display advertising campaigns, we're announcing a new feature called View-through conversion reporting on the Google Display Network.
Display ads are influential in increasing brand awareness and driving purchase consideration, and with View-through conversion reporting, you can better measure the impact of your display ad campaign for those instances where your ad is seen, but not immediately clicked on. More specifically, View-through conversion reporting measures the number of conversions that occurred within 30 days of your display ad appearing for which there was no ad click generated.
By using View-through conversion reporting, you can more easily compare the performance of your Google Display Network campaign with the performance of your other display advertising campaigns. This feature can also help you determine the best ways and places to advertise, how best to optimise your display ad campaigns, and, ultimately, how to spend your advertising dollars more effectively.
Here is an example of how View-through conversion reporting works: Let's say you're selling pet food online and you're measuring conversions on your site's email newsletter sign-up and your shopping cart "Thank You" pages. If a user sees your display ad, does not click on it but then visits your site within the next 30 days to sign-up to receive your email newsletter and to purchase a couple dozen cans of organic cat food, you'll see two View-through conversions reported on your Campaigns tab in AdWords.
Starting today, you can also visit the Campaigns tab in AdWords and activate the optional View-through conversion reporting column. You'll need to have AdWords Conversion Tracking installed for View-through conversion reporting to work for your campaigns.
To learn more about View-through conversion reporting on the Google Content Network, you can visit the Help Center. We hope this feature will provide you with better information about your campaigns and help you get the most out of your display advertising campaigns.
Posted by Jeremy Wood, Product Specialist Team This is a partial cross post from the Inside AdWords Blog
Feeding off the momentum of improvements we've made over the past year in AdWords, we recently released beta versions of the updated Keyword and Placement Tools.
We've maintained the core functionality of these tools, but have added some new features that we hope will make them more useful for you. If you use English as your AdWords interface language you may have noticed that you already have access to these tools, and availability to all English advertisers as well as other languages will be rolling out over the next few weeks.
The updated Keyword Tool (beta) This new version of the Keyword Tool combines the functionality of the Keyword Tool and the Search-based Keyword Tool. This means you'll get keyword ideas based on keywords you enter, your website content, and user searches - all in one place. Also new is the ability to search by any combination of a keyword, website/URL, or category - instead of having to perform each of these searches separately. Additionally, you'll be able to see all match types for a keyword at the same time to help you compare statistics for each match type. When you've got your final keyword list together, you can download a selected keyword, all keyword results in the table, or all keywords (for certain queries).
The updated Placement Tool (beta) As with the updated Keyword Tool, you can now search for placements by any combination of keyword, website/URL, or category. For example, you can search for placements that are only on youtube.com that are also video placements and that are also in the automotive category. Under Advanced Options, you can also further filter placements by Country or Language, Impressions Per Day, Included Ad Sizes (those sizes offered by the content publisher for their offered placements), and demographic options.
The updated Keyword Tool is available via a link in the current Keyword Tool and the updated Placement Tool is available via a link on the Tools page.
If you see these links in your account, we encourage you to test out the new versions of these tools.
Posted by Jeremy Wood, Product Specialist Team This is a partial cross post from the Inside AdWords Blog
For today's post we have a note from our Chief Economist at Google, Hal Varian. Hal and his team spend most of their time studying the AdWords auction and finding ways to make it more efficient. We wanted to make sure you had a chance to view this video from the Inside AdWords blog on bidding strategies. While you likely have your own strategies well-practiced, this video provides a general overview to cover the basics.
Last month we launched a new feature of AdWords called Bid Simulator. Bid Simulator takes some of the guess work out of cost per click (CPC) bidding by estimating the number of clicks or impressions you could have received if you had used a different maximum CPC bid. Today, I thought I would take the opportunity to help you make the most of this new feature by explaining how to use the data from Bid Simulator to maximize the profit from your marketing investment.
In general, when you increase your maximum CPC bid for keywords on search you are able to generate more clicks to your site. This may be because your new bid qualifies you to appear higher up in the Sponsored Links on the search results page, or because your higher bid qualifies your ad to appear in new, more expensive, auctions. The goal for you as an advertiser is to decide whether or not these additional clicks come at a cost that is still profitable for you.
To make this decision, you need to compare your expected value per click to your incremental cost per click. Your value per click is how much a click for a particular keyword is worth to you, on average. Your incremental cost per click is how much extra you are paying, on average, for the extra clicks you are getting from your higher bid. When your value per click is higher than your incremental cost per click it makes sense to increase your bid. On the other hand, if your value per click is lower than your incremental cost per click, you probably want to decrease your bid.
In the following video, I'll show you how to calculate these values, how to interpret them, and how to use the data to maximize the profit from your marketing investment. We hope you find it useful.
You may already use Google Docs and Spreadsheets for easy and efficient editing, such as collaborating on a company memo or managing your wedding guest list. Did you know that you can now also use Google Spreadsheets to efficiently make mass changes to keywords directly in your clients' AdWords accounts? You can easily copy and paste changes from an external spreadsheet into your account, change bids, create keyword lists, and edit destination URLs. The short video below will show you how to access the tool within your account. Who knew spreadsheets could be this fun?
Posted by Kelly Blackford, Agency Training Team This is a partial cross post from the AdWords Agency Blog
Have you ever tried to optimise your campaigns for various Google properties in the Display Network? In the past, you weren't able to see data for sites such as Google Finance or Gmail. Rather, it was bundled together as "google.com" in your Placement Performance Report (PPR).
We are excited to announce that you will now be able to view subdomains for Google properties at domain level PPRs or in the "automatic placements" on the Networks tab of your AdWords account. To give you a sense of what this will look like, clicks from Gmail will appear as mail.google.com and clicks from Google Finance will appear as finance.google.com. This will give you more transparency as to where your ads are appearing, making it easier to manage your site bids and providing greater ability to optimise your campaigns across the Google Display Network. Take a look at this video on how to use the Performance Placement report to improve the performance of your Content campaigns. Happy Optimising!
